Best Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine By Ryan Serhant
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Ebook About A lively and practical guide to selling anything'Ryan is not only charming and hilarious, he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game' Andy Cohen, host of Watch What Happens Live... and New York Times bestselling author of SuperficialRyan Serhant was a shy, jobless hand model when he entered the real estate business in September 2008. Just nine years later, he has emerged as one of the top salespeople in the world and a co-star on Bravo's hit series Million Dollar Listing New York, as well as the star of Sell It Like Serhant. He has become an authority on the art of selling. Whether you are selling a property or a hot tub, golf balls or life insurance, Serhant shares the secrets behind how to close more deals than anyone else, expand your business, and keep clients coming back to you for more.Sell It Like Serhant is the blueprint for how to go from sales scrub to sales machine. Serhant provides useful lessons, lively stories, and examples that illustrate how anyone can employ his principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client. A good salesperson never closes a deal and wonders, "What now?" The next deal is already happening. Serhant shares practical guidance on how to juggle multiple deals at once and close all of them EVERY. SINGLE. TIME. Sell It Like Serhant is a smart, at times hilarious, and always essential playbook to build confidence, generate results, and sell just about anything. You'll find tips on: * The Seven Stages of Selling* Getting FKD: How to Be a Time Manager, Not a Time Stealer* Negotiating Like A BOSS* "The One Who...": Everyone Needs a Hook* Pulling the Indecisive Client Forward* And Much More!Whatever your business or expertise, Sell It Like Serhant will make anyone a master at sales.Ready, set, GO!'Full of smart tricks and tips to make a seller out of you' PEOPLE.com'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it' Ryan Holiday, bestselling author of The Obstacle Is the Way and Ego Is the EnemyBook Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine Review :
If you can wake up at 4:30, begin working immediately, then end your day at 11 pm you too can be Ryan Serhant. This man is a real estate selling machine as fans of Million Dollar Listing New York already know. The advice portion of the book can be a bit tedious and elementary, but I really did enjoy the behind the scenes stories that illustrated his points. The deal that blew up minutes before his wedding in Greece, the buyer who took him to a strip club and ended up buying an apartment right over a club, the inability to pay for a yogurt at a grocery store early in his career... there are lessons in all these stories, and that is where Serhant shines the most.Where does it fall flat? For one thing, it would be interesting to determine exactly how many times the word "balls" is used in this book. Often the term refers to deals as in "balls in the air" and his point with this metaphor is to encourage us to have many prospects in motion, irons in the fire, plates in the air, etc. A sign of writing that's in need of editing is when you NOTICE the writing instead of the message. If you turn to any page of this book randomly, there's a good chance you will find at least once "balls" reference, often many more. It becomes tedious. It also feels like a book that was written in carefully blocked time slots on his calendar, and some of the ideas early on in the book are not followed through as it progresses. For example he indicates he's going to give us little exercises to make us better people. But after the first exercise, The Question Game, it falls to the wayside. His negotiating advice of "meet in the middle" is negotiating 101, but I did really like the stages of that buyers go through: excitement, frustration, fear, disappointment, acceptance, happiness and relief though I think the last two could be easily combined.What did I like? Ryan's personality is charming and his humor shines through. He comes across as very "real" and likable. This actually made me want to check out the companion TV program again now that I've read the book, as the first viewing of the first episode left me wishing for more real estate and less sales. I also like that he recaps his points at the end of each section or chapter. Someone starved for time could just take 10 minutes and read those without all the underlying context and stories. I like that's an easy, quick read, and the first half especially held my attention. The second half... I found myself checking my phone and responding to texts. He also follows the "tell them, tell them again, recap it" method which makes it easy to hone in on his points, even if at times it seems repetitive.One of the things that is missing in many real estate salespeople is ethics and authenticity. He hits on the second point a bit, but I would have liked a chapter on this. Real estate agents who try to steal clients and who operate in unethical ways are common in an industry with a very low barrier to entry. Almost anyone can get a license. I would have liked for Serhant to cover this hot topic more than he did and perhaps talk about some times he experienced this and how he handled it, and why you should never try to steal someone's client or exaggerate about a deal (e.g. number of offers) to pump up the price and ultimately your commission.This book would benefit from some strong editing, though perhaps it did and it was a real mess when it was handed over to the editor. Who knows. But overall it was a quick read, I enjoyed it, and I learned something along the way. And how many books can you say THAT about? Worth checking out.Ready... Set... GO! Overall it's a decent book. He shares some interesting stories about deals and what he's learned from them. There are some good takeaways. Contrary to what other reviews have said, I wish he would have made it a Real Estate Sales book instead of trying to make it a Sales Book based on his Real Estate experience. That's where the problem is for me, in trying to make it fit all of sales it waters down what could have been better. Just feels like a book that was printed to take advantage of his celebrity on Million Dollar Listing and give him an additional revenue source. 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